Influencer agreements - Social Media Law

Cosgrove Gaynard Solicitors

We at Cosgrove Gaynard Solicitors have extensive experience in the area and structure, negotiate and draft contracts and agreements for all aspects of social media law for influencers including: Influencer Agreements ...

Often we are engaged by influencers when a problem arises with an agreement they signed. This leads to the question:

Why do influencers often sign agreements without legal advice? The story generally goes as follows:

It began as a hobby. Initially just making short videos at home. You found your voice and followers began to grow outside your standard circle of friends. You received a free product when you mentioned them in a video. Followers grow as you work hard. Then suddenly you were offered money to mention a product in a video and post it online. Your hobby turned into a business. Followers grew and were in the tens of thousands. With that brands continue to come forward and as the brands approaching you are most established, the agreements are more detailed.

At this point influencers do not want to refuse business or be seen to be "hard work" and so more often than not sign the contracts presented to them. Unfortunately agreements can be completely one sided unless they are negotiated for the influencer.

As the influencer grows so too does the size of the brands approaching and with that the 2 page initial agreements can soon be 20 + pages with indemnities, representations and legalese language throughout.

Influencers may not have a lawyer or not one with experience in influencer agreements and social media law. However an influencer does need advice on the clauses contained in these agreements and protection for both themselves and their influencer business.

We at Cosgrove Gaynard Solicitors have extensive experience in the area and structure,negotiate and draft contracts and agreements for all aspects of social media law for influencers including: Influencer Agreements, Agency agreements, Collaboration agreements, Consulting services agreements, Joint venture agreements, Management agreements, Modelling agreements, Personal assistant agreements, Podcast agreements, Services agreements, Social media agreements and many other agreements which apply to this area.

 

Take the next step to protect yourself.  Call or email us to schedule a meeting.

All news
Why Ireland Is the Correct Jurisdiction to Sue Facebook (and Other Platforms) for Influencer Payment or Demonetisation Disputes

Facebook and Instagram are owned by Meta Platforms, which operates its European services through Meta Platforms Ireland Limited, headquartered in Dublin. Under Meta’s commercial terms, if the dispute is with Meta Platforms Ireland Limited, the claim must be resolved in the courts of the Republic of Ireland and Irish law governs the dispute. This contractual clause is critical for influencers and advertisers because it effectively establishes Ireland as the contractual jurisdiction and Irish courts as the forum for legal disputes.

Text Link
Social Media Influencer & Content Creator Law - Payment Disputes

Our media and entertainment law practice advises and represents content creators and influencers in disputes relating to social media monetisation, advertising income, brand sponsorships and platform payment disputes.We act for creators and digital media businesses in litigation and dispute resolution arising from non-payment of advertising revenue, breach of creator agreements and misuse of digital content.

Text Link
Pre-Application Engagement with the Central Bank of Ireland for MiCA Authorisation

The authorisation process under the Markets in Crypto‑Assets Regulation (MiCA) requires firms intending to operate as Crypto-Asset Service Providers (CASPs) in the European Union to obtain regulatory approval from their national competent authority. In Ireland, this authority is the Central Bank of Ireland (CBI).While the formal application process is the second stage of authorisation, firms are strongly encouraged to engage with the regulator early through a pre-application phase. This initial engagement enables the CBI to understand the proposed business model and provides firms with valuable regulatory feedback before submitting a full application.

Text Link
Property Solicitors Dublin – Cosgrove Gaynard Solicitors

Cosgrove Gaynard Solicitors provides expert legal advice in residential and commercial property transactions throughout Dublin and across Ireland. Our property law team acts for buyers, sellers, landlords, tenants, developers, and investors, delivering efficient, practical, and results-focused legal services.With extensive experience handling property transactions in Dublin City and surrounding areas, we guide clients through every stage of the conveyancing and property process with clarity and confidence.

Text Link
How to Claim Compensation After a Road Traffic Accident in Ireland

At Cosgrove Gaynard Solicitors, we advise clients across Ireland on personal injury and road traffic accident claims. Our team can guide you through every stage of the process — from initial consultation to resolution. This guide explains how to claim compensation after a road traffic accident in Ireland, what steps to take, time limits involved, and how the process works.

Text Link
What does a crypto asset white paper have to contain to be MiCA Compliant in Ireland

Under MiCA, most public token offerings or exchange listings require a mandatory disclosure document called a crypto-asset white paper. It’s not marketing and not optional — it’s a legally prescribed document with strict content, liability, and formatting rules. Think of it as a regulated prospectus-lite for crypto.

Text Link