Media, Entertainment & Sports Law

The Olympics, without doubt, are one of the greatest publicity opportunities in a sports persons career. Offers are now likely to be plentiful from professional contracts to sponsorship deals, endorsements, publishing rights for biographys etc. for our own Olympic Medal winners.

Most organisations will have internet and email use either written into employee contracts or separate policies and may also block social media applications such as facebook, youtube and twitter from work computers, however this is not enough. You cannot take away the freedom of your employees to engage in social media networking sites out of hours or on personal computers/ devices.

The Advertising Standards Agency in the UK recently cleared a marketing campaign by Mars Chocolate UK which used sponsored tweets in relation to its Snickers brand. It was the first ruling by the UK ad watchdog involving Twitter.